why we exist


Born in a bedroom, not a boardroom.

Let’s be real—nobody needs another 'minimalist' beige t-shirt. That era is over.

sudotrend is for the days you wake up and choose violence (fashion-wise). We’re a mix of Y2K nostalgia, late-night thoughts, and that specific feeling of being young in India right now.

We don't do 'seasons.' We drop fits when they're ready. Whether it’s an acid-wash hoodie that looks like it survived an apocalypse or a tee that says what you’re actually thinking, we’re here to make sure your outfit isn't the boring part of your day.

No stiff vibes. No corporate rules. Just good chaos.

Our Values

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Sustainable

Eco-friendly materials and ethical production
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Inclusive

Designed for everyone, celebrating diversity

Innovative

Cutting-edge design meets timeless style